Julie Lankes

Senior Strategist @Julie Lankes Strategy

Grand Rapids, MI, US

A secret weapon to leadership teams, I love leading dynamic, mind-blowing workshops built to align cross-functional teams, and craft data-backed solutions that fuel serious business growth. From global enterprises to scrappy startups, B2B to B2C, products to services, I’ve worked with hundreds of brands, proving that great strategy isn’t guesswork—it’s a mix of logic, creativity, and execution… with just a sprinkle of magic.I build strategies—smart, dynamic, and just disruptive enough to make an impact. I\'m ready for the next challenge; let’s talk: THAT LIGHT ME UP:• UX & Customer Research – HUMANS FIRST. ALWAYS. Because data is useless without understanding the people behind it. I build experiences so natural, they feel less like technology and more like instinct.• Emerging Trends & Strategy – Spotting shifts before they happen, reading between the trend lines, and keeping brands ahead of the game, and their competition.• Cross-Functional Leadership – Keeping designers, devs, writers, PMs, data teams, and C-suiters speaking the same language and moving in the same direction. no small feat.• Brand & Content Strategy – Giving brands a voice, a personality, and a unique point of view.• Creative Problem-Solving – Cutting through complexity, finding clarity, and leading clients into smart action.

Michigan State University

BA, Advertising

Brainco - Advertising and Design School

Portfolio Certificate, Art Direction