Julie Lafreniere

About Julie Lafreniere

Experienced Marketing/Public Relations professional with a demonstrated history of developing strategic brand communications and successful campaigns across multiple media platforms. Skilled in Marketing, Publicity, Social Media, Advertising, and Integrated Marketing. Strong Brand Communications professional with a B.A. focused in Communications, Media and Screen Studies Concentration from Northeastern University.

Experience

1. Marketing Manager

   Compass

   Mar 2024 — Present · Boston, MA, US

   Lead and develop a high-performing team of Regional Marketing Advisors responsible for localized marketing execution across New England, including hiring, training, and retention.• Mentor team on skillsets in marketing strategy, customer success, design execution, and account management, resulting in improved campaign performance and customer satisfaction (96.2% annually).• Manage and work directly on top client accounts, delivering tailored marketing strategies and high-touch service for multi-million dollar listings and high-profile clientele.• Act as the primary escalation point for customer issues; collaborate with local teams to implement resolutions and enhance client experience.• Identify customer service needs improving process, putting out content, resources, collateral, and educational content to drive business growth.• Owned and optimized operational playbooks, ensuring streamlined day-to-day marketing operations and alignment across internal teams.• Oversee annual budget as well as identify cost savings opportunities resulting in 28% reduction in cost• Track KPIs and implemented data-driven improvements to increase campaign ROI and internal team performance.• Manage regional advertising budget, identifying cost-saving opportunities while maintaining high-quality campaign output.• Develop content and and co-lead execution of Compass RETREAT, a National Event with over attendees, including speaker and content development, logistics, vendor coordination, and cross-functional collaboration to deliver a high-impact experience.• Oversee full event lifecycle including timelines, budget, logistics, vendor partnerships, and cross-functional coordination (tech, creative, hospitality).• Execute integrated event marketing plans to boost attendance, brand visibility, and client engagement.

Education

• Northeastern University

  B.A., Communications, Media and Screen Studies Concentration

  2009 — 2014

Skills

• Marketing
• Producer
• Content Producer
• Communications Specialist
• Publicity Manager
• Excel
• Marketing Specialist
• Product Marketing
• Marketing Manager
• Microsoft Office
• Email Marketing
• Social Media
• Public Relations
• Photoshop
• Publicity Campaigns
• Brand Communications
• Advertising Manager
• Tv Producer
• Public Relations Manager
• Social Media Marketing
• Communications Manager
• Press Releases
• Brand Manager
• Brand Marketing Specialist
• PR Manager
• Photography
• Advertising
• Advertising Operations
• Event Management
• Publicist
• Tv Production
• Editing
• Marketing Communications
• Spanish
• Microsoft Word
• Blogging