Julie K. Shepard

About Julie K. Shepard

Accomplished senior marketing leader with over 25 years of experience driving revenue…

Experience

1. Manager of Digital Marketing

   VSP Vision

   Dec 2017 — Present · Sacramento, CA, US

   As a seasoned digital marketing professional, I lead a dynamic team in developing and executing comprehensive digital marketing strategies across various platforms, including websites, social media channels, email campaigns, and various VSP Vision portals, catering to all doctor-facing segments. With a focus on driving engagement and conversion, I oversee the marketing content strategy and team, ensuring the delivery of impactful content that adds value to our audience while aligning with company objectives.Furthermore, I own the Premier Edge Marketing Support program, a pivotal marketing offering for practices through the Premier Edge Program. By leveraging this program, I drive awareness and adoption of VSP products and programs, while also providing valuable content and resources to our network of doctors.Moreover, I own the strategy for and lead the team responsible for the vspproviderhub.com website, ensuring its alignment with our overall marketing objectives and delivering a seamless user experience for our provider network.In addition to my role in digital marketing, I led an executive-level charter aimed at enhancing the user experience on our website. This initiative addressed longstanding backend issues, such as accumulated technical debt, to streamline processes and improve overall user satisfaction. By leveraging data-driven insights, it optimized operational efficiency and delivered a more user-friendly experience that met the evolving needs of our audience.I am passionate about leveraging digital strategies to drive meaningful results and am committed to staying at the forefront of industry trends to ensure continued success in delivering impactful marketing solutions.

Education

• California State University-Sacramento

  BA

Skills

• Event Planning
• Brand Management
• Product Marketing
• Marketing Strategy
• Social Networking
• Social Media Marketing
• Budgeting
• Budgets
• Direct Mail
• Promotions
• Online Marketing
• Business Development
• Digital Marketing
• Segmentation
• Business Planning
• Strategic Planning
• Editing
• Sales Support
• Copywriting
• Product Management
• Sponsorship
• Social Media
• Writing
• Strategic Partnerships
• New Business Development
• Powerpoint
• Integrated Marketing
• Marketing Communications
• B2b
• Direct Marketing
• Marketing
• Marketing Management
• Email Marketing
• Coaching
• Public Relations
• Media Relations
• Public Speaking
• Leadership
• Newsletters
• Advertising