Julie Krasnienko
Head of Product, Creative Director - Gaming & Digital Goods @Dressx
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WORK HISTORY
Head of Product, Creative Director - Gaming & Digital Goods @Dressx
Los Angeles, CA, US
Leading Digital Goods and Content Production at DRESSX — I define the creative vision for DRESSX’s in-house fashion brands, driving innovation at the intersection of fashion and technology. With over 50 million fashion assets distributed across the metaverse, I lead the transformation of both digital and physical fashion brands, crafting strategic digital activations that bridge fashion with social media, gaming, and immersive technologies. My role centers on leading global cross-functional teams to develop next-generation experiences, from digital fashion and AR activations to VR environments and interactive gaming experiences.About DRESSXDRESSX is at the forefront of digital fashion, offering groundbreaking technologies that revolutionize how we interact with fashion- Use AI to instantly try on trendy styles- Enhance the shopping experience through AR mirrors- Amplify your business’s marketing performance with avatar fashion drops in digital worlds.DRESSX has become a well-known Gen-Z brand in digital spaces, providing fashion for Meta Avatars Store, Roblox, Bitmoji, Zepeto, and other social gaming platforms.Media RecognitionDRESSX digital fashion has been featured in prominent media outlets such as Forbes, Financial Times, Vogue, Vice, WWD, HighSnobiety, and more. Our fashion has graced the covers of L\'Officiel USA, L\'Officiel Paris, L\'Officiel Italy, Vogue Czech, Vogue Singapore, Haute Living, and other high-profile publications.
EDUCATION
Odessa National Economics University
Master's degree, Marketing/Marketing Management
Odessa National Polytechnic University
Specialist, Documentation and Information technologies
SKILLS
ABOUT JULIE KRASNIENKO
I specialize in developing innovative products at the intersection of technology, fashion, and social media, creating go-to-market strategies that empower fashion brands. With an entrepreneurial mindset and a creative approach, I excel in communicating complex technical subjects and emerging technologies. I lead high-performing cross-functional teams both remotely and on-site, working closely with engineers and designers.
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