Julie Knight-Ludvigson
Chief Marketing Officer @Smart Communications.
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WORK HISTORY
Chief Marketing Officer @Smart Communications.
US
EDUCATION
University of California, Berkeley
B.A., History
Columbia Business School
Brand Leadership - Executive Education Program
SKILLS
ABOUT JULIE KNIGHT-LUDVIGSON
Passionate, results-driven marketing executive with experience in brand building, demand generation, and customer engagement strategies and programs. Proven ability to shape marketing strategies and deliver bottom-line growth for start-up, midsize and large multi-national organizations. Extensive experience in building, scaling and managing global marketing teams as well as leading organizations through change management.Areas of Expertise:• Marketing Strategy & Planning• Brand Building• Messaging and Positioning• Demand Generation• Digital and Content Marketing• Thought Leadership/Sponsored Research• Customer References & Story-telling• Ecosystems & Partner Marketing• Customer Adoption Marketing & Communities• Global Field Marketing• Event Marketing: 3rd Party Industry & user conferences• Lead Generation/Business Development (tele)• Marketing Automation and CRM Platform Technology Focus Areas: SaaS, Enterprise & Line-of-Business Applications (HCM, CRM, SRM), Social Collaboration, Networking, Mobile and Cloud Computing, SME/SMB, Database, HardwareAudience Focus Areas: C-Suite, HR, Sales, Services, Marketing, Finance, Procurement, IT and Developer
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