Julie Serafini

About Julie Serafini

Top 3 CliftonStrengths: Harmony, Empathy, Futuristic.I’m a designer and researcher with a love for visual and content design. I’ve designed user experiences for Fortune 100 companies including Prudential Financial and Capital One. I approach UX with the spirit of hospitality—rooted in caring for people. My goal is to guide my team through the design process and foster a harmonious, cross-functional environment grounded in mutual respect.With an educational background in organizational behavior, I bring a people-centered lens to my work. My understanding of organizational dynamics and human behavior helps me create experiences that deliver user value while balancing business needs.I approach design with an omotenashi mindset (IYKYK!). My leadership in the hospitality industry taught me resilience, adaptability, and how to anticipate the needs of those around me. It also gave me a deep understanding of people, which allows me to excel at stakeholder management. At the heart of everything I do is a love for connecting with people and improving experiences—and I feel privileged to do that through design.Let’s connect!julieserafini.com**Please DM me for the password for my case studies. Thanks!

Experience

1. Senior Specialist, Ux Designer

   Prudential Financial

   Aug 2024 — Present

   Led key design and research efforts to streamline the financial advisor experience on PruXpress—Pru’s core platform for managing annuities—driving a high-impact, strategic portfolio of work.

Education

• The University of Texas at Austin

  Master of Arts - MA, Human Dimensions of Organizations

  2018 — 2019

• Texas A&M University

  Bachelor of Arts - BA, Psychology

  1998 — 2002

• Italart: Centro Studi di Santa Chiara

  Academic Program Abroad in Castiglion Fiorentino, Italy

  2001 — 2001

• CareerFoundry

  Certificate: UX Design, Specialization: UI Design