Julie Hogenboom

Senior Executive Director, Stewardship & Philanthropy Communications @City of Hope

Los Angeles, CA, US
MOBILE NUMBERS
+13•••••••94

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WORK HISTORY

Apr 2019 — Present

Senior Executive Director, Stewardship & Philanthropy Communications @City of Hope

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Los Angeles, CA, US

Engage donors with tailored content that translates the impact of their giving, creating persuasive communications that express City of Hope’s special mix of cutting-edge research, treatment innovation, and holistic patient care.• Lead and manage team in creating and designing effective stewardship communications that are individualized but also scalable to meet the needs of many stakeholders. Cultivate strategic mindset on the team resulting in higher-value work output and improved partnerships with the rest of the department and wider organization. • Revamped stewardship and endowment reporting program, building new connections with faculty, reinforcing strategic partnership with gift officers, and generating donor-centric reports that yielded positive feedback. Introduced efficient tools for capturing input and established new metrics for measuring success. • Raised the level of effective storytelling and donor stewardship through several high profile video projects. Unlocked additional grant spending, enriched key donor relationships, and inspired thousands of employees in large company forums where videos were shown.

EDUCATION

N/A

Wellesley College

B.A., English

N/A

Harvard Graduate School of Education

Ed.M., Technology in Education

SKILLS

Digital MediaWeb ContentTelevisionVideo ProductionWeb VideoSemPublishingStorytellingEntertainmentMobile DevicesOmnitureCmsStrategic PartnershipsWeb AnalyticsNewslettersIntegrated MarketingNew MediaUser ExperienceContent StrategyInformation ArchitectureProduct ManagementStrategyOnline MarketingContent DevelopmentAdvertisingCopywritingWeb Project ManagementEducational TechnologyVideoInteractive MarketingSocial MediaWeb Content ManagementBloggingCreative DirectionEmail MarketingProduct StrategyEditorialSocial NetworkingMultimediaOnline Publishing

ABOUT JULIE HOGENBOOM

I am a communications leader with deep experience developing content across channels and platforms that engages audiences and translates that engagement to action and revenue. My diverse background includes senior roles in • donor impact and stewardship;• content strategy; • digital communications;• brand positioning. Known as a strong team leader and collaborator, I have the ability to manage internal and external partnerships to successful outcomes. Multi-layered complexities do not slow me down; I know how to forge alliances across teams to get things done. I thrive in people-centered organizations with cultures and values dedicated to helping everyone succeed-customers, patients, donors, and employees. My management style is based on what I value in leaders: setting high standards and encouraging those around me, delegating and giving autonomy, and removing obstacles.My experience chairing a nonprofit board for four years taught me about • board governance;• the power of an active board vs. the hazards for leadership and organizations when boards are weak; • negotiation and contracts;• strategic visioning guided by data gathering and deep listening.

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