Julie Granahan-Heger

About Julie Granahan-Heger

Self-directed and driven project management professional with comprehensive accomplishments leading integrated advertising, creative development, campaign design, and cross-functional teams to achieve goals. Innovative thinker with strong insurance, marketing, communications, and advertising industry acumen. Demonstrated success in developing and executing plans in complex, competitive organizations. Recognized for implementing appropriate schedules by analyzing details to understand deliverables, emerging trends, and stakeholder relationships. Highly organized, creative problem-solver who excels at guiding teams through challenging projects. Expertise includes managing multimillion-dollar contracts, budgets, programs, and advising executives. Accomplishments: • Created the integrated services leadership role and the creative group within GRM. • Built trusted business partnerships with marketing by delivering creative projects within annual budget. • Manage complex television, digital, and radio advertising projects as part of the in-house agency, Copper Giants™. • Actively involved in diversity, equity, and inclusion, and a Liberty Employees of African Descent and Allies (LEADA) mentor. • Reduced costs and improved speed by insourcing digital advertising (60% of spend) from an external agency; added 13 staff. • Oversaw complex campaigns that included digital, social, mobile, broadcast, radio, and print elements. Expertise: Creative Strategy • Project Management • Integrative, Brand, Campaign Management • Message, Website, Content Development • Budget, Timelines • Diversity, Equality & Inclusion DE & I • Event Management • Images, Photography • Client Relationship Management • Global Agency-Client Leadership • Art, Media Design Production • Creative Resourcing • Social, Digital Media • Design • Integrated Communications • Print, Television, OOH Advertising • People, Team Management

Experience

1. Director Ii, Integrated Services, Global Retail Markets (Grm)

   Liberty Mutual Insurance

   Jan 2015 — Present · Boston, MA, US

   A diversified global insurer and the third-largest property and casualty insurer in the United States with $43B in revenue.• Supervise advertising initiatives for Marketing stakeholders across Customer, Acquisition, and Brand and Advertising teams.• Created the integrated services leadership role and the creative group within GRM.• Built trusted business partnerships with marketing by delivering creative projects within annual budget.• Manage complex television, digital, and radio advertising projects as part of the in-house agency, Copper Giants™.• Actively involved in diversity, equity, and inclusion, and a Liberty Employees of African Descent and Allies (LEADA) mentor.• Reduced costs and improved speed by insourcing digital advertising (60% of spend) from an external agency; added 13 staff.• Improved resource and workflow alignment to business channels which increased speed to market and collaboration.• Successfully preserved and deepened relationships as the client-facing representative on media projects.• Initiated and contributed to the Copper Giants scope of work quarterly planning process to ensure resource allocation.

Education

• School of Visual Arts

  Bachelor of Fine Arts - BFA