Julie Gerts

About Julie Gerts

I bring a balance of strategy and empathy to every role I take on — translating complex goals into meaningful connections and measurable results. I lead with curiosity, clarity, and care, helping organizations tell a more human story and helping people see themselves inside it. Whether developing business opportunities or building teams, I’m driven by purpose, relationships, and results that last.With 30+ years of experience in business development, strategic partnerships, and customer success, I’m fueled by a passion for building success and driving growth across diverse industries. I’m a proven relationship-driven leader with a strong track record of cultivating high-performing teams, strengthening client engagement, and delivering consistent revenue and retention results.Core Strengths Include: Strategic Partnership Building: Cultivating lasting relationships with key stakeholders to drive mutual growth, expand market reach, and foster strategic collaborations. Revenue & Customer-Centric Growth: Developing and executing sales and account strategies that surpass revenue goals while prioritizing customer experience and long-term loyalty. Negotiation & Operational Excellence: Securing advantageous contracts and ensuring seamless delivery through disciplined planning and operational execution. Leadership & Team Development: Inspiring collaboration, mentoring individuals to reach their full potential, and building teams that consistently deliver measurable success. Innovation & Problem Solving: Navigating evolving business landscapes with agility and creativity to uncover new opportunities and scalable solutions.My experience includes securing multi-million-dollar contracts, launching new markets, and managing enterprise accounts across diverse industries. I thrive at the intersection of strategy, relationship management, and purpose-driven growth — helping organizations achieve their goals through innovative solutions, scalable partnerships, and a client-first mindset.

Experience

1. Sales Director

   Sonida Senior Living

   Feb 2026 — Present · Indianapolis, IN, US

   As Sales Director, I have the privilege of walking alongside seniors and their families during one of life’s most meaningful transitions. My role goes far beyond census growth, it is about listening, guiding, and helping families make confident decisions about the next chapter of care and community.After more than 30 years in sales leadership, I made a purposeful shift into senior living to align my career with work that truly matters. Today, I bring a consultative, relationship-first approach grounded in empathy, trust, and service.Every conversation is an opportunity to:• Ease uncertainty for families navigating complex decisions• Ensure seniors feel seen, valued, and supported• Connect individuals to a vibrant community where they can thrive• Partner with local healthcare professionals to create seamless transitions of careI am deeply committed to creating a welcoming experience from the very first interaction, helping families move forward with clarity, confidence, and peace of mind.

Education

• University of Wisconsin-Whitewater

  Bachelor of Arts (BA), Speech Communication

Skills

• Applicant Tracking Systems
• Cold Calling
• Customer Service
• Employee Relations
• Talent Management
• Contract Recruitment
• Sales Management
• Staffing Services
• Human Resources
• Temporary Staffing
• Recruiting
• Interviews
• Sourcing
• Technical Recruiting
• Temporary Placement
• Sales
• Account Management
• New Business Development
• Coaching
• Talent Acquisition