Julie Gerstein

About Julie Gerstein

Dynamic and results-oriented content strategist and communications expert with experience leading editorial teams and driving content strategy. A visionary leader with a proven track record of achieving editorial excellence, fostering innovation, and maximizing audience engagement by making analytics-driven decisions. Possess a strong passion for storytelling and a keen eye for detail, coupled with exceptional communication and leadership skills. Thrive in fast-paced environments, adept at managing multiple projects and collaborating with cross-functional teams to deliver high-quality content that resonates with diverse audiences.Content strategy, leadership, and management. j••••••••@gmail.comAs the Executive Editor of Business Insider\'s Life Division, I led a multi-pronged editorial strategy that delivers engaging and informative content to millions of readers around the world. I have more than 15 years of experience in the media industry, with a strong background in digital, print, and new media platforms.As the Singapore Bureau Chief at Business Insider, I launched and grew the first international bureau for the company. I managed a team of 12 journalists across various verticals, produced high-quality features and breaking news stories, and coordinated cross-team collaborations and content franchises. I also pioneered a \"fast-feature\" format that boosted audience growth and engagement. In addition, I have written and edited for leading publications such as Dazed and Confused, Nylon, and BuzzFeed, and done copywriting and strategy work for brands like Netflix, eBay, and J. Crew. Core competencies: • Content strategy• Copywriting• Writing and editing• Data analytics• Building teams and team management• Editorial standards• AI experimentation and policy developmentContact me at j••••••••@gmail.com for content strategy and communications opportunities.

Experience

1. VP of Content, Everway

   Everway

   Jan 2025 — Present

   Work across product to create a sustainable content strategy • Collaborate on cross-functional projects to enhance content quality and user experience.• Streamline workflows and content development processes.• Oversee a team of 50+ content authors, editors, designers, and illustrators.

Education

• University of Sussex

  Master, Media and Cultural Studies

• University of Pennsylvania

  BA, Women's Studies, Sociology

• New York University

  International Public Policy

Skills

• Fashion
• Copy Editing
• Editorial
• Blogging
• Editing
• Magazines
• Journalism
• Social Media
• Digital Media
• Pop Culture
• Web Content
• Copywriting
• Storytelling
• Proofreading
• Research
• Content Strategy
• Publications
• New Media
• SEO
• Facebook
• Video
• Social Media Marketing
• Bacon
• Inner Child Work
• Fixing Things
• Florals