Julie Falcetano
Digital Director @Phillip Jeffries Ltd
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WORK HISTORY
Digital Director @Phillip Jeffries Ltd
NJ, US
Direct digital strategy across web, mobile, apps, and emerging platforms, transforming experiences into growth engines and brand differentiators- Oversee the implementation of marketing automation, CRO initiatives, and performance frameworks that align marketing impact with company objectives and revenue goals- Built the Digital function from the ground up, leading high-performing teams, vendors, and cross-functional initiatives and systems- Scale demand generation and paid social programs, turning underperforming channels into top drivers of revenue, lead pipeline, and community growth
EDUCATION
New Providence High School
High School
New York University
Master of Arts (M.A.), Graphic Communications Management and Technology
The International Center of Photography
General Studies in Photography
St. John's University
Bachelor of Fine Arts (B.F.A.), Photography
ABOUT JULIE FALCETANO
I’m a growth-focused marketing leader who helps brands scale with clarity and impact. Over my career, I’ve built and led marketing strategies that not only generate demand but also strengthen brand equity and fuel long-term business growth.From high-growth startups to established organizations in tech, healthcare, and design, I’ve transformed marketing functions into drivers of revenue and strategic advantage. My expertise spans demand generation, digital strategy, and branding, with a consistent focus on turning data into insight and insight into action.What drives me is building teams and ecosystems that balance innovation with execution, creating the conditions for brands and people to thrive.
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