Julie Estrada
Senior Director| Global B2B Marketer| GTM Planning | Demand Generation | Digital Marketing | Brand Management | Content Marketing | Pharma, CRO, Healthcare, Med Device | Tech Platforms |
- Role
- Director, Segment Marketing - Emerging Biopharma at IQVIA
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Julie Estrada
Performance-driven life sciences marketing leader, critical thinker, and problem solver obsessed with delivering customer value. Skilled at building data-driven strategies that acquire customers and accelerate business growth. Solid track record of building and managing high-performing, cross-functional teams.Skills: Marketing strategy, global demand generation, go-to-market planning, thought leadership, value prop development, agency management, metrics tracking and reporting, channel marketing
Experience
Director, Segment Marketing - Emerging Biopharma
Jan 2023 — Present · Boston, MA, US
Responsible for building and executing IQVIA’s Emerging Biopharma segment marketing strategy in the U.S. Focused on GTM planning, messaging strategy, and optimizing marketing activities that strengthen IQVIA’s brand.
Education
Colorado State University
BS, Business Administration - Marketing
Skills
- Product Marketing
- Social Media Marketing
- Strategic Partnerships
- Strategic Alliances
- Business Strategy
- Salesforce.com
- Roi Strategies
- Lead Generation
- Vendor Management
- Sales
- Sales Operations
- Product Launch
- Marketing Operations
- Strategic Planning
- Program Management
- Management
- Funnel Optimization
- Performance Metrics
- Product Management
- Marketing
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Multi-Channel Marketing
- Demand Generation
- Account Management
- Positioning
- Go-to-Market Strategy
- Market Analysis
- Email Marketing
- Competitive Analysis
- Business Development
- Market Research
- Channel Partners
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