Julie Lee

About Julie Lee

I am a digital strategy and eCommerce leader with 20+ years of experience driving growth, optimizing customer journeys, and transforming brands through data-driven strategy, merchandising excellence, communications, with customer-first innovation. My career has spanned high growth startups, global retail leaders, and top agencies, giving me a unique perspective on how to connect strategy, technology, and execution to deliver measurable business impact. I specialize in building and scaling digital commerce ecosystems that improve revenue, conversion, and customer lifetime value. From leading $50M to $325M+ brand portfolios, I have consistently delivered results by aligning cross-functional teams across product and site merchandising, UX, CRM, paid media, and analytics. Throughout my career, I’ve led teams through digital transformation, developed global merchandising strategies, and optimized performance across acquisition, conversion, retention, and loyalty. My leadership style emphasizes agility, collaboration, and accountability. I believe the most impactful results come when strategy is tightly connected to customer insights and executed with operational excellence. I am passionate about helping brands unlock growth through digital transformation, merchandising strategy, CRO, and personalized customer experiences.

Experience

1. VP of Strategy

   Razorfish

   Jan 2025 — Present · New York, NY, US

   A Publicis Groupe Agency

Education

• Miami University

  Bachelors of Science