Julie Eickhof
Founder Co-owner @Brand Mechanic
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WORK HISTORY
Founder Co-owner @Brand Mechanic
Portland, OR, US
Helping growing businesses build authentic brands that perform and endure by design, with an emphasis on values-driven strategies and audience-first approaches• Cultivating positive, enduring client relationships throughout even the most challenging, nuanced scopes of work, including multiyear end-to-end projects• Leading with empathy and kindness to help up to six direct reports excel in their roles, develop new skill sets, and grow alongside the agency• Championing the Triple Bottom Line by giving back to the community through peer mentorship, nonprofit engagement, and pro bono services, and by earning Benefit Company, LGBTBE®, and DOBE® certifications
EDUCATION
University of California, Davis
Bachelor's Degree, Linguistics
Initiative for a Competitive Inner City (ICIC)
Inner City Capital Connections (ICCC), Portland Program
Miami Ad School
Copywriting Portfolio Program, School of Pop Culture Engineering
SKILLS
ABOUT JULIE EICKHOF
An advocate for equitable access to business know-how, Julie works to level the playing field for good folks doing good things. With nearly two decades of experience in branding, design, and copywriting, Julie’s done everything from working with in-house creative teams at leading startups, to collaborating with journalists and video editors in bustling newsrooms. As the founder of Brand Mechanic, Julie gives values-driven leaders the strategic support they need to launch and grow strong, authentic brands.Before studying professional copywriting and design at Miami Ad School, she graduated cum laude (with Honors) from UC Davis with a bachelor\'s in Linguistics and a minor in Spanish. A lifelong learner, Julie is a member of Phi Beta Kappa and Phi Kappa Phi honor societies.In her free time, Julie enjoys riding motorcycles, MacGyvering stuff around the house, and appreciating the great outdoors with her partner and their two rescue ValuesTRUE » I believe that my word is my worth, and I strive to demonstrate honesty, transparency, and accuracy in everything I say, do, and make.KIND » I leave things – and people – better than I found them. I assume the very best of others and practice empathy and diplomacy daily.USEFUL » I love to do the work that needs doing, creating beneficial outcomes by prioritizing the most worthwhile, strategic courses of action.Top 5 CliftonStrengthsStrategic • Analytical • Individualization • Learner • Connectedness
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