Julie Dorr

Lead Growth Strategist @Madison Logic

Create data-driven ABM campaigns for top B2B companies looking to accelerate sales and connect with customers through targeted messaging and content. Use proprietary data and our custom ML Platform to assess opportunities and build out campaigns fueled by purchasing intent topics prioritizing accounts when and where they are ready to buy. Conduct overall content assessments to identify gaps and map a sequential messaging path to purchase. Review content pieces for optimum consumption by target audience. Establish and measure results against KPIs and recommend testing strategies to continuously improve performance.