Julie Dorr
Corporate Marketing, Branding, Content, Advertising, ABM, Social Media
- Role
- Lead Growth Strategist at Madison Logic
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Julie Dorr
An experienced marketing professional with years of experience as a Growth Strategist…
Experience
Lead Growth Strategist
Jun 2022 — Present
Create data-driven ABM campaigns for top B2B companies looking to accelerate sales and connect with customers through targeted messaging and content. Use proprietary data and our custom ML Platform to assess opportunities and build out campaigns fueled by purchasing intent topics prioritizing accounts when and where they are ready to buy. Conduct overall content assessments to identify gaps and map a sequential messaging path to purchase. Review content pieces for optimum consumption by target audience. Establish and measure results against KPIs and recommend testing strategies to continuously improve performance.
Skills
- Wordpress
- Public Relations
- Media Relations
- Online Advertising
- Integrated Marketing
- Social Media Marketing
- Powerpoint
- Newsletters
- Webinars
- Sales Management
- Constant Contact
- B2b
- Direct Marketing
- Content Strategy
- Marketing Strategy
- Market Research
- Content Management
- Mobile Marketing
- Advertising
- Website Development
- Training
- Public Speaking
- New Business Development
- E-Learning Development
- Surveymonkey
- Camtasia
- Trade Shows
- Strategic Planning
- Publishing
- Online Research
- Strategy
- B2b Marketing
- SEO
- Marketing Communications
- Social Media
- Google Analytics
- Editorial
- Trade Show Management
- Management
- E-Learning
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