Julie Dexter Berg

About Julie Dexter Berg

Julie Dexter Berg is a classically-trained marketer and top-tier executive with a proven track record of creating brands and customer experiences that deliver superior bottom-line results and real shareholder value. Julie is known as an \"absolute truth-teller about customers and markets.\" She is consistently recognized for success in the areas of digital marketing, brand strategy, product and channel management across hyper-competitive, fast-paced industries including retail, wireless, cable entertainment, and CPG. Throughout her career, Julie has been a creative risk-taker - a transformative team leader who consistently fosters effective cross-functional working relationships, builds enthusiasm around shared goals, and promotes the development of future leaders. She is energized by tough challenges and passionate about customer focus. She is an author in the academic and business press; her article on Brand Health in the MIT Sloan Management Review explores and measures the impact of key brand elements on current and future revenue. This work has been cited in the textbook \'Strategic Marketing\' by the Oxford University Press. Julie is a sought-after speaker and thought leader on the topics of brand strategy and team leadership. Contact Julie at: j••••••••@gmail.com Specialties: Customer, Market and Brand Strategy P&L Stewardship/ Value Creation Team Leadership & Talent Development Strategic Planning, Vision & Goal Setting Customer Focused Product Development Digital Marketing, Content Strategy & Social Media Market Research & Customer Insights Big Data & Customer Analytics Multichannel Marketing & Sales Creative Vision Agency/Vendor Management Joint Partnerships & Strategic Alliances Operational Excellence/Best Practices

Experience

1. Chief Marketing Officer

   Privoro

   Jan 2017 — Present · Seattle, AZ

   Leading all marketing activities for company in the mobile security space. Privoro believes people should decide when and where they allow sensitive information to be shared with others and have developed a proprietary end point device that protects mobile phones from unauthorized audio and video surveillance, location tracking and RF hacking.

Education

• University of Oregon MBA

  MBA

  1979 — 1980