Julie Crabill

About Julie Crabill

Helping founders and CEOs build superior, lean marketing into their organization and create strategies that quickly gain market traction. I’m an experienced marketer and entrepreneur with nearly two decades of senior executive experience in building strategies and teams that help high-growth companies create product-market fit and positioning that scales. As a Fractional CMO, I work with seed through Series B companies on high-impact engagements in strategic planning, go-to-market (GTM), and growth. Whether standing up a new marketing organization, engaging a network of resources, or working with an existing team, I help solve the team’s most pressing problems and position the company for rapid growth and successful fundraising/exit. My expertise is in branding, messaging, sales enablement, content, team building, and network building. My experience as the CMO of Descartes Labs and, more recently, the Fractional CMO of Synthetaic, gives me a unique understanding of how to bring AI products and technologies to market - and I love helping founders in that space translate complex technology to the real world. The types of things people come to me for help with include-Investigating the success of existing marketing programs and teams to advise on how to improve and streamline-Recruiting, hiring, and onboarding lean, high-impact marketing and sales teams-Positioning sales and partnership teams for success in lead generation, customer acquisition, and post-sale marketing-Identifying, hiring, and collaborating with outsourced PR/marketing - as well as hiring non-marketers (scientists, data visualization people, etc.) and helping them transition successfully into comms roles-Advising on content and collateral strategy, including site content and online identity. Prior to my work as a Fractional CMO, I spent a decade working in communications/marketing, followed by nearly a decade running my own company through to an exit, before most recently leading marketing efforts at two tech startups. Now, I\'m getting back to my roots - advising fast-growth companies, as a Fractional CMO and board member, via the same consultative, strategic work I brought to GoNoodle, Descartes Labs, and the hundreds of companies (in the U.S. and globally) that we worked with while I was CEO of Inner Circle Labs.

Experience

1. Co-founder & Gm of the Ashby Workshops

   Fathom

   Jan 2025 — Present · Santa Fe, NM, US

Education

• San José State University

  BS

• Harvard Business School Online

  Certificate in Disruptive Strategy

  2021 — 2021

Skills

• Social Media
• Smo
• Press Releases
• Team Management
• Marketing Strategy
• Message Development
• Strategic Communications
• Public Relations
• Thought Leadership
• Integrated Marketing
• Presentation Development
• Media Relations
• Internal Communications
• Marketing Communications
• Social Media Marketing
• Marketing
• Crisis Communications
• Analyst Relations
• Start-Ups
• Industrial Relations
• Copywriting
• Corporate Communications
• Department Budgeting
• Strategic Partnerships