Julie Cochrane

About Julie Cochrane

Customer education is often treated as a support function. I’ve spent my career proving it can be a growth engine.As Vice President of Global Educational Services at Charles River Development, I lead the strategy and execution of enterprise education programs that drive product adoption, client retention, and revenue growth across a global client base.My work sits at the intersection of learning, business strategy, and operational scale. I’ve built and scaled CRD Academy, an enterprise learning ecosystem that aligns training with go-to-market priorities, delivering $1.5M in cost savings and sustaining 20% YoY revenue growth through monetized training programs.I specialize in transforming fragmented training efforts into structured, scalable systems. This includes designing operating models that integrate content development, certification, delivery, and analytics to improve efficiency and business impact.I also created SmartScAIle™, an AI-enabled operating model designed to help organizations scale content development, improve cross-functional alignment, and accelerate delivery without increasing cost. The framework introduces a structured approach to integrating generative AI into enterprise content workflows.I’m passionate about helping organizations rethink training as a strategic lever for growth, efficiency, and customer success - not just enablement.Areas of focus:• Customer education strategy and transformation• Training monetization and revenue alignment• AI-enabled content development and operations• Enterprise learning systems and operating models• Product adoption and go-to-market enablementAlways open to conversations around scaling customer education, AI in learning, and building high-impact enablement strategies.

Experience

1. Vice President, Global Educational Services

   Charles River Development

   Apr 2018 — Present · Burlington, MA, US

   Lead the transformation of enterprise education into a strategic, revenue-aligned function, connecting learning investments directly to product adoption, client retention, and go-to-market priorities across a global organization.Built and scaled CRD Academy, an enterprise learning platform supporting clients and internal teams across engineering, support, sales, and professional services, delivering $1.5M in cost savings and enabling sustained 20% YoY revenue growth through training monetization.Designed and implemented the operating model for enterprise education, integrating content development, certification, delivery, and analytics to support scalable client enablement and workforce capability development.Introduced AI-enabled approaches to modernize content development workflows, improving efficiency, accelerating delivery timelines, and strengthening collaboration across documentation, training, and instructional design teams.Partner with executive leadership, including EVP and CFO, to align education strategy with enterprise objectives, secure investment, and position learning as a measurable driver of business performance.Integrated technical documentation and online help into the broader education ecosystem, improving content consistency, self-service capabilities, and overall customer experience.Recognized with the 2024 Thought Industries Business Impact Award for innovation in customer education and measurable business impact.

Education

• Plymouth State University

  B.S., Childhood Studies/Outdoor Education

• University of Illinois Urbana-Champaign

  M.Ed., Online Learning and Adult Education

Skills

• Needs Analysis
• Professional Development Training
• Leadership
• Enterprise Software
• Presentation Preparation
• Sales Management
• Marketing
• E-Learning
• Salesforce.com
• Product Training
• Program Management
• Customer Service
• Project Management
• Course Design
• Team Leadership
• Sales Skills Training
• Platform Delivery
• Selling
• Presentation Skills
• Small Group Training
• Group Presentations
• Customer Relationship Management (Crm)
• Training Delivery
• Sales Trainings
• Financial Services
• Crm
• Employee Training
• Microsoft Office
• Sales
• Selling Skills
• Technical Training
• Staff Development
• Managerial Experience
• Training
• Online Training
• Software Documentation
• Business Development
• Instructional Design
• Large Group Facilitation
• Soft Skills Training