Julie Andersen
Senior Director, Global Brand Media @PADI
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WORK HISTORY
Senior Director, Global Brand Media @PADI
San Diego, CA, US
Draw upon decades of diving, marine conservation, marketing and brand experience to develop the big ideas that encourage everyone to explore, fall in love with, and in turn, protect the world beneath the surface.Amplify our shared ability to leave the world better than we found it by developing brand strategies and campaigns that make the wonder of the underwater world accessible to all - from above and below the surface.Bring the purpose-driven PADI brand to life through authentic storytelling, immersive experiences, and aspirational, evocative imagery that goes beyond diving to reach new audiences.Lead PADI’s global PR team, leveraging both endemic and non-endemic media to fuel a worldwide movement to both seek adventure (below the surface) and save the ocean.Oversee PADI Media Group’s content and editorial staff to create aspirational content as well as a vibrant community of divers that are connected to the sport, the lifestyle, and the purpose of diving.Create ocean change by serving as the ultimate brand ambassador and spokesperson for PADI. As a thought leader, expand awareness of scuba diving, ocean conservation, and the PADI brand. Develop and execute holistic strategies to bring the PADI brand pillars to life. Create activations and forge strategic collaborations with like-minded organizations that bolster PADI’s brand equity through brand immersions and first-hand experiences and build passionate, independent advocates for ocean change.Participate in the strategic development and ideation of marketing, membership, growth and acquisition campaigns ensuring alignment with brand strategy, themes, voice, identity and guidelines.Evolve PADI’s brand identity + strategy. Define tone, voice, visual and creative direction, expressing PADI’s brand through strategic content and imagery that is best in class.
EDUCATION
Miami University
Bachelor of Business Administration - BBA
Miami University
BS
ABOUT JULIE ANDERSEN
Confident leader, passionate creator, purpose-driven big idea generator, visual storyteller, and well-spoken media personality, that puts a long legacy of brand, media and marketing expertise to work for our blue planet. Compelled to leave our world better than I found it, I thrive working with like-minded organizations that are passionate about using their business for good to bring about planetary change. I combine 25+ years of marketing, public relations, digital media, product development, e-commerce, and business strategy expertise with a highly creative mind to deliver transformational results - bringing the authentic purpose of organizations to life, improving performance, strengthening mission, and producing a positive impact on a global scale. Extremely adept in both the for-profit and nonprofit worlds and a serial entrepreneur, I’ve started several successful businesses, responsible for all aspects from strategy and marketing to operations and products. This includes an interactive agency I grew to $8 million a year in revenue and a family of clients that included Volkswagen, Audi, Mercedes, Bentley, and Porsche. Donating much of my time to our planet, I’ve also started four marine conservation nonprofits – and fueled several others– to change the future for our oceans, sharks, and society. While all rewarding, the highlight is serving as a positive PR representative for sharks making media work in their favor, with features in global media including CNN, Daily Mirror, Washington Post, NPR, BBC, National Geographic, ABC World News, and the Today Show. Obsessed with wellness (my own, my community’s, and our blue planet’s), global adventures, and time spent underwater - especially with sharks - I am constantly inspired to live my purpose helping others reveal theirs as well, following their own passion to make waves for our shared world. WIKIPEDIA PAGE: https://en.wikipedia.org/wiki/Julie_Andersen
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