Julie Bustos

About Julie Bustos

At The Lacek Group, I am part of the executive management team and the senior agency leader responsible for technology. Our technology teams produce innovative, data-driven loyalty marketing solutions for clients such as Starwood Hotels & Resorts (Starwood Preferred Guest), Enterprise Holdings (National Car Rental, Enterprise Rent-A-Car, Alamo Rent A Car), Ford Motor Company (Owner Advantage Rewards) and U.S. Bank (FlexPerks Visa). We believe that the best loyalty marketing begins with an explosion of ideas, tactics and experiences that reach every nook and cranny of the three-dimensional marketing landscape. Our agency is constantly re-thinking conventional approaches to building customer loyalty and the resulting innovation is exciting. I am also the agency liaison with Ogilvy technology development and digital marketing teams. I spearhead our involvement with Social@Ogilvy, a federation of experts from within Ogilvy who are working to create and nurture the system\'s social offerings.

Experience

1. SVP - Marketing Innovation

   The Lacek Group

   Aug 2018 — Present · Minneapolis, MN, US

   As a key member of The Lacek Group\'s management team, I lead Lacek\'s marketing innovation practice that includes the agency\'s strategy, data and technology teams. With a deep background building data-driven customer engagement and loyalty marketing solutions for some of the world’s leading brands, our group is responsible for turning customer engagement strategies into operational, measurable and scalable cross-channel marketing programs.These highly targeted marketing programs are a result of activating customer data and insights across channels and throughout the customer lifecycle. Some of my recent areas of focus include data enhancement, machine learning, content automation and data onboarding.

Education

• University of Wisconsin-Madison

  BA, Economics - Mathematical Emphasis

  1991 — 1995

Skills

• Information Architecture
• Measurements
• Information Management
• Crm
• Customer Relationship Management (Crm)
• Sem
• Multi-Channel Marketing
• Google Analytics
• Web Development
• Market Research
• Business Analysis
• Business Process Re-Engineering
• Online Marketing
• Databases
• Loyalty Marketing
• Direct Marketing
• IT Strategy
• Marketing Communications
• Marketing
• Database Marketing
• Strategic Planning
• User Experience
• Content Strategy
• Marketing Strategy
• Customer Insight
• Digital Media
• Project Management
• Mobile Marketing
• Loyalty Programs
• Interactive Marketing
• Campaign Management
• Digital Marketing
• Relationship Marketing
• Marketing Automation
• Marketing Management
• Creative Strategy
• Business Intelligence
• Leadership
• Sdlc
• Strategy