Julie Brkljacich

About Julie Brkljacich

Julie is a data-driven marketer and analytics manager with extensive experience measuring and optimizing marketing strategies to drive business growth and improve customer engagement.Her expertise lies at the intersection of data-driven strategy, performance measurement, and customer experience optimization. Throughout her career, Julie has led initiatives that transform raw data into actionable insights, helping clients like Kimberly-Clark, T-Mobile, and Tracfone Wireless make informed, impactful decisions.She is skilled in helping organizations build a culture of test-and-learn, enabling them to proactively respond to customer needs with agility and precision.Beyond her professional work, Julie is passionate about sports and stays connected to her community through golfing, participating in local sports leagues, and volunteering at Ironman and 5K race-day events experiences that fuel both her love of sports and her desire to create meaningful connections through them.

Experience

1. Marketing Analytics Manager

   Accenture

   Oct 2021 — Present

   I specialize in marketing analytics, bringing together strategy, design, and measurement to improve customer experiences and drive business impact. Industry experience spans telecom, CPG, e-commerce, and QSR.Selected client experience: Directed the delivery of a digital optimization strategy and roadmap to uncover test and targeting opportunities that enhanced user experiences across key website pages. Partnered with stakeholders to prioritize A/B tests, defined test design requirements, and delivered results with actionable recommendations. Championed and implemented use cases for contextual targeting experiences leveraging both prospect and customer data points.Designed and facilitated an interactive workshop that united Marketing and Analytics stakeholders, accelerating progress toward cross-channel reporting. Developed a governance playbook that established a standardized approach for teams to consistently measure marketing channel performance.Functional expertise includes utilizing the Adobe suite to plan, prioritize, implement, and analyze a/b tests and contextual experiences. Certifications: Adobe Target for Business Practitioners and Google Cloud Certified GenAI Leader

Education

• Saint Mary's College

  Bachelor of Business Administration - BBA, Finance and Math