Julie B.

About Julie B.

Strategic marketing leader with a proven track record of designing and executing high-impact campaigns, programs, and events that align with overarching business goals. Adept at developing and implementing marketing strategies that drive brand messaging, accelerate pipeline, support sales enablement, and foster meaningful customer and partner relationships. Recognized for leveraging both individual expertise and cross-functional team capabilities to deliver initiatives that are brand-aligned, on-message, flawlessly executed, and consistently delivered on time and under budget. Known as a proactive self-starter with a strong attention to detail, I bring the leadership, collaboration, budget management, and communication skills required to deliver measurable outcomes and exceptional experiences—ensuring marketing efforts directly support organizational growth and success.

Experience

1. North America Partner Marketing Manager

   Oracle

   Jan 2022 — Present

   Spearhead the marketing strategy and execution for North America Alliances & Channel partners, aligning efforts with Oracle’s broader cloud, technology, and AI go-to-market initiatives. Leverage strong relationship management and executive influence to drive collaboration across cross-functional stakeholders—including sales leadership, partner management, global partner marketing, regional field marketers, and business development teams.Provide strategic marketing support to partners building integrated campaigns around Oracle Cloud, Tech, and AI, ensuring alignment with Oracle\'s brand and business objectives. Design and execute high-impact sponsorship programs for Oracle-led events, generating over in partner investment to date. Oversee partner marketing development fund (MDF) budgets, approvals, and reporting in full compliance with Oracle’s Compliance and Ethics standards.Serve as a key advisor and resource for partners, guiding them on sales plays, branding, PR and social media strategies, MDF processes, and sponsorship opportunities. Drive alignment between Oracle and partner marketing efforts to ensure consistent messaging, maximum reach, and mutual business growth across both commercial and public sector markets.Collaborate with internal teams to co-develop high-value demand generation campaigns, customer success stories, and thought leadership content. Bring a comprehensive background in PR, communications, digital marketing, social media, and both in-person and virtual events to deliver measurable marketing impact and drive partner engagement.

Education

• University of Colorado Boulder

  BA, Communications

• Nutrition Therapy Institute

  Master Nutrition Therapist, Foods, Nutrition, and Wellness Studies, General

• University of Denver

  M.S., Advertising

Skills

• Event Management
• Corporate Events
• Sales
• Public Relations
• Direct Marketing
• Private Events
• B2b Marketing
• Marketing Communications
• Account Management
• Conference Management
• Program Development
• Management
• Leadership
• Social Media Marketing
• Lead Generation
• Program Management
• Speaker Management
• Meeting Management
• Nutritional Counseling
• Nutrition Education
• Strategy
• Strategic Partnerships
• Conference Design
• Social Media
• Trade Shows
• Project Planning
• Event Planning
• Multi-Channel Marketing
• Message Development
• Marketing
• Event Marketing
• Contract Negotiation
• Motivational Speaking
• Sponsorship