Julie A.
Trade Marketing Manager @Hp France
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WORK HISTORY
Trade Marketing Manager @Hp France
Responsible for defining and deploying retail marketing plans across PC, Print and Supplies, in close collaboration with Sales, Category, Finance and external partners, with the objective of driving sell-out performance and market share growth.Key accounts: Fnac Darty (main account), Boulanger, Electro Dépôt, Auchan, Amazon, Carrefour, Leclerc, Cdiscount- Led end-to-end go-to-market initiatives with retail partners, coordinating sales teams, agencies and external stakeholders across digital, CRM and in-store activations- Managed and allocated annual marketing budgets (MDF & Alliances), ensuring prioritization of key commercial moments (Back-to-School, Black Friday, Christmas) and close tracking of performance and ROI- Leveraged CRM data, sell-out reporting and campaign performance indicators to steer activation plans, optimize budget allocation and support pipeline generation in collaboration with sales teams- Acted as a strategic marketing point of contact for key retail accounts (Fnac Darty, Boulanger, Auchan, Amazon…), aligning marketing roadmaps with commercial objectives and operational constraints- Delivered high-visibility national campaigns (Brand, AI, Gaming), including influencer activations, events, trade shows, customer events, experiential setups and media /TV campaigns, contributing to increased brand visibility and in-store/online conversion.Key initiatives: Trade Sustainability plan & dedicated Sustainability catalogue, Accessories POS and storytelling, Merchandising and phygital customer journey optimization, Instant ink market rollout, influencer campaigns (Cyprien, Estherium – AI; Domingo – Gaming), HP x Cricut campaign (Print), nationwide
EDUCATION
UVSQ Université de Versailles Saint-Quentin-en-Yvelines
Master Politiques de communication, Sciences politiques et gouvernement
Université Paris-Sorbonne
L1, Art-Plastique
Université de Cergy-Pontoise
Licence en Communication de proximité et médias numériques
Lycée Geoffroy St-Hilaire
Baccalauréat, Littéraire LV3 option Théatre
Lycée Jean-Lurçat
BTS, Communication, General
SKILLS
ABOUT JULIE A.
Channel Digital Marketing & Communication
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