Julie A. Melton

About Julie A. Melton

I\'ve spent over a decade at the intersection of healthcare and technology, and my mission has always been to simplify the complex. I build the teams and craft the narratives that turn intricate products into solutions people truly value. I’m a product marketing leader who thrives in the fast-paced world of startups and scale-ups, where a genuine passion for the work fuels impactful results. If you\'re tackling big problems in healthcare (or beyond) and need a leader who knows how to get things done, let\'s connect.Marketing Strategy Development & Execution Product Marketing Strategy & Planning Team Leadership and Development Go-To-Market Strategy B2B B2SMB B2B2C D2C Enterprise Healthcare Digital Health Health Tech Commercial Narrative & Messaging Competitive Positioning Content Strategy Performance Metrics & Attribution Mission-Driven Innovation Cross-functional Collaborator

Experience

1. Senior Director, Product Marketing & Demand Generation

   Finvi

   Feb 2026 — Present

Education

• University of Oregon

  Bachelor of Science, Journalism, Public Relations, Advertising, Business Administration

  2000 — 2004

• George Fox University

  MBA, Business Administration and Management, General

  2006 — 2008

Skills

• Budgets
• Marketing Strategy
• Product Marketing
• Marketing Management
• Email Marketing
• Direct Marketing
• Leadership
• Business Analysis
• Team Building
• Management
• Marketing Communications
• Team Leadership
• Advertising
• Product Management
• Vendor Relations
• Business Strategy
• Marketing
• Contract Negotiation
• Selling
• Strategic Planning
• Lead Generation
• Budgeting
• Strategy