Julie A. Goggans
Vice President at PlowShare Group
- Role
- Vice President at Plowshare
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Julie A. Goggans
Business Leader |$150M+ Budget Marketing Strategist | Award-Winning Brand & Campaign…
Experience
Vice President
Dec 2012 — Present · US
A communications agency that specializes in social good and Public Service Announcement (PSAs) placements. Part of the Publicis Groupe network.•. Principal overseeing multiple agencies in support of CDC’s Tips From Former Smokers® campaign and NMDP® Registry’s (formerly Be the Match) brand development and fundraising across multiple channels. • Led high-performing teams fostering a collaborative culture across multiple internal teams and external agencies.• Optimized a $150+ million budget for results and ROI, covering creative development, PSAs, earned, social, digital and paid media, partnerships, website, and related project areas such as strategic communication planning and formative research. • Developed multi-channel brand marketing strategies, integrating broadcast, digital, social, influencer, and loyalty marketing to drive audience engagement and brand awareness leveraging audience insights to continuously optimize content and messaging strategy.• Campaign results include:o Eight Effie® awards in various categories and a Lion® Award.o 16.4 million attempts to quit smoking and over one million sustained quits.o Over registrations for blood marrow or blood stem cell donations.
Education
Emory University - Goizueta Business School
BBA
Skills
- Business Development
- Digital Marketing
- Email Marketing
- Project Management
- Online Advertising
- Social Media
- Strategy
- E-Commerce
- Advertising
- Advertising Agency
- Budget
- Integrated Marketing
- Marketing
- Direct Marketing
- Market Planning
- Advertising Management
- Interactive Marketing
- Collaborative Problem Solving
- Marketing Communications
- Managing Deadlines
- Budgets
- Interactive Advertising
- Media Planning
- Digital Strategy
- Social Media Marketing
- Cross-Functional Team Leadership
- Marketing Strategy
- Creative Strategy
- Strategic Communications
- Digital Media
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