Julie Yao Cooper

WORK HISTORY

EDUCATION

SKILLS

ABOUT JULIE YAO COOPER

Julie Yao Cooper is Executive Director at the IXL Center, a leading global innovation consultancy. Previously, she was Director of Graduate Programs for the School of Business at Simmons University. Since 2005, she has been on the faculty of Hult International Business School, where she has taught courses in marketing and strategy. Ms. Cooper has over two decades of consulting experience in business strategy and market research, developing cutting customer research programs that transform abstract data into accurate, actionable insights. Past organizations that have benefited from Ms. Cooper’s expertise include American Express, BBDO, Merck and Planned Parenthood. Ms. Cooper has lead consulting engagements with the Monitor Group, a global strategy-consulting firm, and was a founding principal with Mavens & Moguls, LLC, a marketing consultancy. Her corporate background includes in-house positions with Goldman Sachs, IBM, and Procter & Gamble. As a doctoral candidate in marketing at Harvard Business School, Professor Cooper published papers on customer loyalty, consumer behavior and marketing strategy. Ms. Cooper holds an A.B. in Economics with honors from Harvard University and an MBA from Harvard Business School. She has studied piano at the Juilliard School of Music, and speaks Mandarin Chinese. Professor Cooper currently resides in Cambridge, Massachusetts with her family. Specialties: Case Methodology, Brand Relationships, Customer Loyalty, Services Marketing, Consumer Behavior, Market Research