Julie Wigley

About Julie Wigley

I am a Marketing and Creative Services Leader with 12+ years of experience driving mission-focused campaigns, brand storytelling, and cross-functional collaboration. I specialize in developing strategies that engage communities, elevate brand visibility, and strengthen trust across digital, social, and video. What I do best:•Strategic Campaign Leadership – led integrated initiatives that advanced organizational goals and deepened audience impact.•Community & Mission Engagement – designed campaigns that highlighted nonprofit partnerships and community events.•Cross-Sector Collaboration – partnered with leadership teams, sales, and external vendors to deliver cohesive, high-impact campaigns.•Data-Driven Strategy – applied analytics (Nielsen, Comscore, Google Analytics) to measure success and refine messaging for diverse audiences.•Resource & Team Management – directed creative teams and optimized workloads using Monday.com to ensure efficient and timely deliveryIn addition to my professional career, I serve on the ABC Marketing Advisory Board, representing Northeast TV stations in collaboration with ABC’s national marketing team. This role has strengthened my ability to bridge local insights with national strategies and contribute to initiatives with broad reach.I am also deeply engaged in community wellness and advocacy. I have been a fitness instructor for 12 years, helping individuals build strength and confidence, and I volunteer with the National Multiple Sclerosis Society, supporting fundraising and awareness initiatives that expand resources and empower communities.Above all, I often describe myself as a “forever intern”—always learning, always willing to roll up my sleeves, and never hesitant to take on the work, no matter the level. I believe that the best leaders are those who set the tone by example, balancing vision with hands-on execution.I thrive in environments where marketing is more than messaging—it’s a tool for driving impact, advancing missions, and building stronger communities.

Experience

1. Assistant Creative Services Director

   Wmar-Tv

   Sep 2016 — Present · Baltimore, MD, US

   Run the day-to-day tasks of the Creative Services Department · People manage and motivate a team · Manage the station brand internally and externally · Create and execute a marketing plan for the station· Keep an organized schedule of promo shoots and promo air dates· Produce, plan, and approve all creative materials for station· Analyze research trends and adjusts marketing plans accordingly · Run and and curate content for the station’s social pages

Education

• University of Delaware

  Bachelor, Communication and English with a concentration in Journalism

  2005 — 2009

Skills

• Media Relations
• Video
• Journalism
• Facebook
• Producing
• Editing
• Marketing
• Final Cut Pro
• Social Media Marketing
• Broadcast
• Avid
• Mac
• Storytelling
• Press Releases
• Television
• Video Production
• Photoshop
• Advertising
• Photography
• Broadcast Television