Julie Vigne

Senior Research Director - Retail & Leisure @Savanta

Reading, GB

EMAILS

[email protected]

MOBILE NUMBERS

+91 *********19

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WORK HISTORY

Mar 2018 — Present

Senior Research Director - Retail & Leisure @Savanta

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I lead the Retail & Leisure team and work with a variety of clients to help them develop strategies around touchpoints / marketing budget allocation, channel distribution, planograms and in-store activation among many other things.My areas of expertise include: path to purchase, occasions and missions, decision drivers, CX, influences at point of sale /point of experience

EDUCATION

N/A

CY Cergy Paris Université

maitrise LEA (anglais / allemand), BA European Business

2005 — 2007

Ecole Superieure de Commerce Rennes

MBA

1999 — 2002

Université Paris-Sorbonne

Licence, LEA

SKILLS

Marketing StrategyShopper MarketingEthnographyConsumer BehaviourDirect MarketingPrimary ResearchQuantitative ResearchFmcgMarketing ResearchOnline ResearchMarket AnalysisDigital MarketingConsumer InsightQualitative ResearchFocus GroupsQuestionnaire DesignMarket ResearchSurvey DesignData AnalysisSegmentationQuestionnairesResearch DesignCustomer InsightMarketing CommunicationsInternational ResearchBusiness InsightsConsumer BehaviorMarketing

ABOUT JULIE VIGNE

Shopper and Category insight professional with over 15 years experience…

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