Julie Trahin
Owner @Capital Mulch Company
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WORK HISTORY
Owner @Capital Mulch Company
Raleigh-Durham, NC, US
Currently manage Capital Mulch Company, a landscape supply company offering mulch, soil, gravel products.Direct all aspects of the business, including sales, marketing, product sourcing, inventory management, and customer service.Developed and implemented digital and offline marketing strategies that grew the customer base and increased brand awareness.Built strong relationships with landscapers, contractors, and homeowners, becoming a trusted supplier for quality materials and reliable service.Negotiated pricing and established partnerships with suppliers to ensure cost-efficiency and quality control.Managed a team of employees/contractors and created a work environment focused on efficiency, safety, and customer satisfaction.Launched an e-commerce platform for online ordering.
EDUCATION
Missouri Southern State University
Bachelor of Science (BS)
ABOUT JULIE TRAHIN
As a seasoned professional with over 27 years in the beverage and consumer goods industry, I have honed my expertise in marketing, brand strategy, and business leadership. I spent the majority of my career at Pepsi Bottling Ventures, where I held various leadership roles culminating as Director of Marketing. My work there included driving multi-million-dollar marketing campaigns, spearheading product launches, developing partnerships that increased market share, and overseeing strategic initiatives that positioned the company for long-term growth. I led cross-functional teams, driving growth through innovation, brand management, and customer-centric strategies. In 2018, I transitioned from the corporate world to entrepreneurship, to help my husband with his rapidly growing business, Capital Mulch Company. Where I am responsible for all aspects of the business - sales, marketing, operations, and finances. I have leveraged my marketing and business development skills to drive revenue growth +214%. I’m passionate about blending my marketing expertise with my love for the outdoors and sustainability. My goal is to provide high-quality products and exceptional customer service to homeowners, landscapers, and contractors alike. I’m always looking for innovative ways to grow our business and expand our market presence.
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