Julie Telesz

About Julie Telesz

Julie Telesz is a Chief Advertising Officer who leads with equal parts creative ambition and operational discipline, building modern, data-powered advertising engines that turn ideas into measurable growth. She scales integrated programs across digital, broadcast, and experiential channels, aligning storytelling and performance to deliver campaigns that move both markets and revenue. She leads a team of strategists, media professionals, and creatives who bring brands to life through ideas grounded in insight, powered by data, and executed with excellence. As part of the Executive Leadership Team at Falls & Co, Julie oversees the advertising division, spanning Account Management, Paid Media, and Creative. She has led major transformations, modernizing media capabilities, strengthening AI-enabled analytics, and integrating creative and media disciplines to drive stronger, faster, and smarter results.Known for her ability to translate complexity into clarity, dismantle silos, and ignite collaboration that fuels both innovation and accountability. Her leadership has shaped enduring partnerships with global brands such as Parker Hannifin, Marathon Petroleum, Sherwin-Williams, Huntington Bank, and the Cleveland Clinic, where creativity, insight, and measurable outcomes work in concert. At her core, Julie believes that great advertising is a pact between rigor and imagination, where insights set the course, and creativity carries it home. Her mission is to lead teams and brands that deliver both. 2025 Inductee, American Advertising Federation Cleveland Hall of Fame President, Board of Directors, American Advertising Federation (AAF-CLE) 4x American Advertising Federation National Club Achievement Award Recipient Enterprise Advertising Strategy Client Leadership & Success Campaign Development Full-Funnel Media Strategy Performance Marketing & Media Brand Stewardship & Positioning Operational Leadership & Design Voice-of-Customer “. ” -

Experience

1. Chief Advertising Officer

   Falls & Co

   Jan 2022 — Present · Cleveland, OH, US

   Leads the advertising division of a fully integrated marketing and communications firm. Oversees Account Management, Paid/Earned/Shared/Owned (PESO) Media, and Creative functions, driving strategic growth, cross-functional integration, and organizational excellence. Senior counsel on top-tier accounts and the lead for organic growth strategy and enterprise transformation. • Directs a multidisciplinary team across Account Management, Paid Media, and Creative; ensures operational alignment, client satisfaction, and cross-departmental collaboration.• Guides the execution of annual revenue budgets and paid media billings, overseeing forecasting, staffing, and performance.• Executive Leadership Team: Shapes company strategy, vision, and values; contributes to M&A strategy, talent management, and operational initiatives. • Leads organic growth; implements a data-driven cross-sell model, achieving incremental growth.• Dismantles silos, advancing an integrated culture and enterprise-wide advertising capabilities.• Oversees RFP strategy; orchestrates integrated new business pursuits, driving competitive pitches and setting go/no-go strategy.• Employs AI-powered tools to develop market insights, audience data, and cross-check costs. • Strategic partner to Parker Hannifin, leading a 17-year global relationship and delivering a digital global brand transformation.• Architects research-based, integrated campaigns that align creative with business outcomes- • Modernized Paid Media capabilities with programmatic, paid social, and data analytics.• Enhanced dashboards, technology, financial forecasting, and performance metrics.• Applied AI-assisted platforms to uncover insights, trends, and competitive benchmarks.

Education

• Bowling Green State University

  Master of Education, MEd, Career and Technology Education

• Bowling Green State University

  Bachelor of Science, BS, Technology