Julie Schuster
Director, Growth Marketing at Rightworks
- Role
- Director, Growth Marketing at Rightworks
- Location
- Marlborough, MA, US
- LinkedIn followers
- 500 followers
Experience
Director, Growth Marketing
Jan 2023 — Present · Director, ST
Oversee all demand generation and cross-sell campaigns across multiple business units.• Develop and execute persona-based omni-channel campaigns across product lines, targeting Ideal Customer Profiles (ICPs). Utilize PPC, paid social, display advertising, paid media, ABM, webinars, 6sense, Drift, podcasts, newsletters, blogs, video, email, and owned and industry events to reach and engage target audiences effectively.• Implement rigorous testing and iteration methodologies for campaigns, leveraging data-driven insights to pivot and optimize campaign paths throughout the customer journey. Emphasize the strongest performing channels and messages.• Devised and implemented a strategy to enhance the utilization of the Drift chatbot, maximizing personalization and behavior-based experiences to expedite the sales process.• Developed strategic, targeted campaigns using 6sense to deliver a curated experience based on the customer journey, thereby increasing time to sale.• Manage marketing budget allocation and contribute to the development of Key Performance Indicators (KPIs) and goals.• Orchestrated marketing campaigns that surpassed marketing-driven Annual Recurring Revenue (ARR) targets, achieving 188% of goal in 2023, exceeding goals for Marketing Qualified Leads (MQLs) and Sales Accepted Leads (SALs), while consistently meeting Cost Per Click (CPC), Customer Acquisition Cost (CAC), and Return on Investment (ROI) targets.• Conduct regular report-outs on campaign strategy, performance metrics, and progress toward goals with sales teams and leadership stakeholders across the organization.• Collaborated with senior leadership to develop and execute a comprehensive communication plan for all customers and partners in conjunction with the October 2023 corporate rebrand, ensuring a smooth transition and maintaining positive relationships with key stakeholders.
Education
University of Connecticut
Bachelor of Science, Marketing
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.