Julie Schaffer

About Julie Schaffer

MY VALUE PROPOSITIONWith over 10 years of product marketing experience, spanning from Google to mid-size AdTech and MarTech organizations, I\'ve driven growth and profitability via AI and automation for B2B and B2C SaaS. I excel at crafting customer-centric product strategies, compelling narratives, and effective go-to-market plans. Known for my strategic vision and ability to guide products from inception to launch, I specialize in aligning cross-functional teams to deliver exceptional results. With a deep passion for AI and automation, I\'m committed to leveraging customer insights to build innovative product roadmaps that consistently exceed expectations.WHAT I AM PASSIONATE ABOUT Leveraging storytelling and cross-functional leadership to mobilize teams and achieve impactful business outcomes. Infusing the voice of the customer into product strategy and multi-year roadmaps. Transforming chaos into order by strategizing solutions before problems are recognized, gathering comprehensive information to see the full picture, forging strong relationships, and building products that effectively address market issues.HOW I BUILT MY SUCCESS Spearheaded the post-merger integration for two acquisitions, defining the integrated product roadmap, company narrative, future vision, and sales strategies. This approach drove interim revenue and captured an additional 3% market share before the completion of the combined products. Established strong relationships with Forrester, organizing advisory days, briefings, and inquiries; secured Martech SaaS recognition in The Forrester New Wave™. Repositioned the company and its products while consolidating 12 offerings into 2 go-to-market packages, resulting in a 30% increase in web traffic. Developed a comprehensive go-to-market strategy that identified business opportunities and integrated product roadmap, content, corporate marketing, and sales strategies to successfully launch a new category. Led over 70 strategic marketing campaigns, reaching an audience of more than OF AUTHORITYProduct Marketing LeadershipGo-To-Market StrategyStorytelling & NarrativesPositioning & MessagingProduct Strategy & VisionNew Product Development & LaunchPersona & ICPSales EnablementCompetitive IntelligenceMarket & Customer ResearchPricing StrategyAnalyst RelationsTeam LeadershipContent MarketingData AnalyticsInnovation & Product Lifecycle ManagementMarketing & BrandingData-Driven Decision Making

Experience

1. Director of Product Marketing

   Smartly

   Jan 2025 — Present · New York, NY, US

   Launched Creative AI Studio, enabling AI-driven ad creative generation at scale and improving creative production efficiency (e.g, faster time-to-market, reduced production cost, or increased creative output)- Strategized and re-launched Smartly’s Creative Suite, driving incremental revenue from global enterprise customers through enhanced product positioning, company-wide training (Creative AI, Programmatic, Social, and CTV), and continuous cross-sell initiatives- Co-led Creative AI product vision and execution, developing roadmap and customer advisory board content with 20 global brands to align innovation with customer needs and market evolution- Co-leading CTV product strategy, defining vision, roadmap, and GTM execution to achieve a revenue target of millions of dollars-Leading Creative Intelligence launch, introducing pre-flight predictive creative performance modeling and post-flight insights to optimize campaign ROI-Leading Creative DSP integrations, including Amazon DSP, YouTube, The Trade Desk, and DV360, to unify activation workflows across major ad ecosystems- Managing Forrester relationship, overseeing briefings, inquiries, renewals, and advisory collaborations to position Smartly Intelligent Creative- Represented Smartly at global industry events, leading customer sessions at the Smartly Growth Summit and creative innovation panels across Europe.

Education

• Don Quijote School, Valencia, Spain

  DELE B2, Spanish Language and Literature

• ICS Norwich, UK

  Certificate in Advanced English (CAE) - Cambridge English, English Language and Literature, General

• Ecole supérieure des Pays de Loire (ESPL)

  BA, Marketing, Advertising

• MBway

  MBA, Marketing with emphasis on Entrepeneurship

• Ecole supérieure des Pays de Loire (ESPL)

  AA, Hospitality and Event Planning