Julie Ragains
Director of Product & Customer Marketing @120Water
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WORK HISTORY
Director of Product & Customer Marketing @120Water
Leads go-to-market strategies for product launches, pricing, and positioning to drive awareness, adoption, and revenue growth. Develops and maintains product messaging, conducts competitive research, and drives Ideal Customer Profile strategy across teams. Collaborates with sales, product, and customer success to create enablement tools and demo environments that support training and conversion.On the customer marketing side, drives programs and campaigns that increase retention, engagement, and expansion through case studies, newsletters, and in-app experiences that highlight value and enhance user experience. Oversees educational initiatives including webinars and help center content to support long-term customer adoption.
EDUCATION
Indiana University Bloomington
B.S, Environmental Management
SKILLS
ABOUT JULIE RAGAINS
I\'m a collaborative tech leader with 17+ years of experience at the intersection of environmental compliance, public health, and technology. My background spans marketing, customer success, service delivery, and solutions engineering, all tied together by a focus on helping customers succeed and driving real results that impact the bottom line.I’m known as someone who shows up, sees the bigger picture, steps in, and makes things happen. I bring strong follow-through, a bias for action, a positive attitude, and a focus on impact. I believe in leading with trust, building strong teams, and rolling up my sleeves when it counts. I take the work seriously, not myself. Let’s connect and make an impact!
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