Julie Pierson-Fields

About Julie Pierson-Fields

I am a results-focused and innovative Vice President of Marketing with an advanced understanding of leading large-scale marketing strategies, enhancing brand visibility with strategic and tactical initiatives, and leading a business to reach exponential revenue growth. A natural leader, I direct all creative processes for campaigns and deliver solid results due to SEO strategies, data analysis, trend interpretation, and lucrative go-to-market strategies. I have demonstrated excellence in copywriting, social media and email marketing, digital promotions, and campaign design. An engaging communicator, I strengthen relationships with team members to cultivate a positive work environment and maximize consistency across all lines. I am also passionate about training creative teams and sharing my knowledge on effective strategic planning, business development, and marketing across digital channels. Among some of my other strengths include communication, collaboration, risk evaluation, goal-setting, YOY growth, and quality control.

Experience

1. Vice President of Strategy

   Key Realty Ltd

   May 2025 — Present

   Lead company-wide initiatives to accelerate growth, expand market share, and drive long-term value creationDevelop and execute strategic plans focused on geographic expansion, agent recruitment, and acquisition opportunitiesStrengthen brand positioning through targeted marketing, digital engagement, and consistent market differentiationOversee business development and strategic partnerships to unlock new revenue channels and enhance competitive advantageOptimize operational systems for scalability and efficiency, using data and analytics to inform key decisionsPartner with the CEO and executive team to ensure strategic alignment across all functionsConduct financial and market analysis to support forecasting, performance tracking, and strategic planning

Education

• University of Tennessee, Knoxville

  Bachelor of Science - BS, Mechanical Engineering

  2001 — 2006

Skills

• Leadership
• Marketing Communications
• Customer Service
• Microsoft Excel
• Powerpoint
• Contract Negotiation
• Budgets
• Microsoft Word
• Team Leadership
• Advertising
• Public Relations
• Social Media
• Social Networking
• Social Media Marketing
• Team Building
• Microsoft Office
• Sales
• Event Management
• Marketing Strategy
• Time Management
• Budgeting
• Marketing
• Healthcare
• Business Development
• Strategic Planning
• New Business Development
• Account Management
• Coaching
• Sales Management
• Cold Calling
• Project Management
• Event Planning