Julie Pender
Marketing Manager, Chivas & Ballantine\'s, Travel Retail @Pernod Ricard
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WORK HISTORY
Marketing Manager, Chivas & Ballantine\'s, Travel Retail @Pernod Ricard
London, GB
Looking forward to getting under the hood of the most exciting Chivas partnership and bringing it to life in airport and other duty free retail stores around the globe.
EDUCATION
Brock University
Honours Bachelor of Arts , Communications, Media and Culture
SKILLS
ABOUT JULIE PENDER
I am passionate about three things: brands, people and the points where they intersect. In the past +20 years, I have worked across some of the world\'s most famous beers, wines and spirits brands like Havana Club Rum, Beefeater Gin, Magic Rock Brewing, Antinori, Whispering Angel, Jim Beam, House of Suntory, Teacher’s, Grant’s, Hendrick’s, Glenfiddich, The Balvenie, Innis & Gunn and more.Marketing leader with experience in key brand leadership roles at Pernod Ricard, Suntory, William Grant & Sons, and Berkmann Wine Cellars. Track record of success across marketing disciplines (P&L/Global/Innovation/Shopper/Commercial), beverage alcohol categories (whisky, whiskey, wine, bourbon, gin, rum, tequila, beer), functions (trade marketing, global marketing, innovation) and geographies (UK, US, Canada, Australia, Africa, LATAM, Europe, Asia). A proven brand builder delivering revenue growth through marketing strategies, customer/shopper/consumer activations, consumer-driven innovations, foundational brand strategy creation, execution of go-to-market fundamentals and development of teams/organizational capability.SKILLS SUMMARY:FMCG/CPG/Wines & SpiritsTransformation marketingGlobal Brand StrategyMarketing StrategyCategory Growth StrategyStrategic Brand PlanningIntegrated marketing campaignsDigital marketingPerformance marketingCultural marketingE-commerceProduct LaunchesNew Product DevelopmentBrand ActivationShopper marketingP & L ManagementGo-To-Market StrategyInsights/Consumer AnalyticsStrong LeadershipInternational Emerging Markets
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