Julie Moreland

WORK HISTORY

EDUCATION

SKILLS

ABOUT JULIE MORELAND

I love to find pivotal moments within a market, attract a rock-star team, and build innovative and meaningful solutions to capture and accurately quantify the “subjective human stuff” like emotions, moods, personality traits, and attitudes. I’m in my 5th start-up, all focused on building, validating, and deploying digital tools built around behavioral science and used by organizations to drive solutions such as hiring for job fit, improving employee/customer engagement, consumer research, predictive analytics, and much more. Today, success in any organization is directly tied to the experiences provided and the strength of the relationships being built with stakeholders. While technology has made it easier to provide better and faster solutions, our attention has turned to user/employee/consumer/patient experience and relationship building (“Experience Management”). Being successful depends on the quantity and quality of experience data being captured to inform ML/AI and strategies. For many years, however, most companies have relied on simple star ratings, Likert scales, and Likelihood to Recommend ratings to ask for feedback. These have become annoying and boring, and most people ignore these requests which causes us to only hear from the extremes and miss out on what we call the “silent majority”. That is why we invented and patented Morphii® to provide an engaging way for people to express themselves–accurately quantifying the qualitative. Morphii Engages MORE People and Accurately Captures MORE of their Experiences.disrupting the survey and feedback industry! Being an entrepreneur with a proven track record for over 3 decades, I still wake up every day with a desire to successfully build meaningful tools that help people feel heard and understood, and for organizations to have the accurate understanding they need to make better decisions for improving experiences, relationships, and retention.