Julie Messer
Consumer Insights Manager @The Boston Beer Company
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WORK HISTORY
Consumer Insights Manager @The Boston Beer Company
Lead end-to-end insights strategy for Samuel Adams, Dogfish Head, and the BBC Innovation team, shaping positioning, messaging, & portfolio growth- Partner with Marketing Leadership and ELT to ensure consumer understanding informs creative, innovation, and go-to-market decisions- Built company-wide adoption of Category Entry Points and Better Brand Tracking, transforming how teams approach brand growth- Develop and empower a direct report through coaching, goal-setting, and continuous feedback to support career progression and team success- Modernize vendor relationships by defining “Ways of Working” frameworks and advancing use of tools like quantilope, Recollective, and Zappi.
EDUCATION
Questrom School of Business, Boston University
MBA, Marketing Concentration
Fairfield University
BA, Communications
SKILLS
ABOUT JULIE MESSER
Results-driven consumer insights leader with a proven record of influencing brand and portfolio strategy through clear, actionable insights. Recognized for transforming consumer understanding into strategies that drive brand and business growth. Brings a balance of strategic vision, process creation, and executional excellence to accelerate innovation and clarity across the portfolio.
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