Julie McGrath-Neighbours
Product Manager Lead & Response Management - Marketing Automation @Salesforce
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WORK HISTORY
Product Manager Lead & Response Management - Marketing Automation @Salesforce
Lead product strategy and execution for a centralized platform supporting lead ingestion, routing, and campaign association across MARS, Data Cloud, and Salesforce CRM (Org62)• Deliver API-driven solutions that replace point-to-point integrations and standardize marketing data flows• Own the end-to-end lead lifecycle (ingestion, deduplication, enrichment, routing), improving routing accuracy and enabling real-time SDR/BDR assignment• Partner with Sales Operations and Data teams to refine routing logic using lead scoring, segmentation, and account matching• Drive adoption of a Data Cloud–centric model, enabling a more consistent customer view and improved downstream activation• Work cross-functionally with Engineering, Marketing, and external vendors to support event and webinar integrations• Define requirements for scalable capabilities such as campaign association APIs and event ingestion endpoints• Reduce manual processes by enabling automated routing and deduplication• Track key performance metrics (routing accuracy, processing speed) to support ongoing improvements• Created Use Cases for business objectives to be used in test booklets for system and user acceptance testing for various projects
EDUCATION
Marian University Indianapolis
Bachelor's degree
SKILLS
ABOUT JULIE MCGRATH-NEIGHBOURS
Product leader with deep experience across marketing automation, data platforms, and CRM ecosystems. Proven track record of driving end-to-end product delivery, improving lead routing and data flows, and building scalable solutions that connect marketing, sales, and data systems. Strong background in Agile delivery, integrations, and translating complex business needs into practical, high-impact solutions.
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