Julie Lynn Steele

Owner @100proof

Lexington, KY, US

Design exceptional logos and brand identities as well as develop and implement branding guidelines• Edit, design, print and publish books of all genres with the utmost creativity and cost effectiveness• Develop, design and implement marketing materials and strategies for clients as well as internal use in and for all types of media• Managed judicial campaign covering 11 counties and achieved a win• Partnered with home-based specialty food business to create marketing materials and brand messaging which resulted in product line being sold at 60 Kentucky retailers with nationwide placement in Kroger• Created print, radio and television marketing campaign to increase brand awareness for local retailer during economic downturn, resulting in revenue and retail space requirements tripling within three years • Manage creative direction, production schedule, quality control, copywriting, editing and evaluation of all internal and client projects, including branding, websites, trade show displays, social media and printed, electronic and online campaigns for diverse clients• Listen to understand needs of clients across diverse industries, adding service offerings and consistently exceeding expectations to increase revenue by 100% five years in a row• Improve efficiency and profitability of projects through effective communication, evaluation and analysis of methods

Western Michigan University

MA

Western Michigan University

BS