Julie Link
Director, Consumer Research and Insights | Marketing Research
- Role
- Director, Consumer Research and Insights at Asurion
- Location
- Knoxville, TN, US
- LinkedIn followers
- 500 followers
About Julie Link
Creative, resourceful and self-starting marketing strategist with 15 years of experience in unlocking opportunities for growth with high-profile brands. Proven ability to leverage insights, behavioral data and marketing trends to grow engagement with target audience. Sharp project and account management skills, well-developed leadership aptitude and excellent staff development track record. Graduate study in consumer behavior, PR, direct marketing, social and emerging media.
Experience
Director, Consumer Research and Insights
May 2023 — Present
Education
West Virginia University
Master’s Degree, Integrated Marketing Communications
2012 — 2015
Indiana University Bloomington
Bachelor of Arts - BA, Communication and Media Studies
Skills
- Advertising Research
- Digital Media
- Nielsen
- Qualitative Research
- Television
- Quantitative Research
- Marketing Research
- Media Research
- Focus Groups
- Integrated Marketing
- New Media
- Social Media
- Market Research
- Customer Insight
- Analytics
- Marketing Strategy
- Audience Measurement
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