Julie Levine
Senior VP Head of Experience and Digital Strstegy @Barkleyokrp
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WORK HISTORY
Senior VP Head of Experience and Digital Strstegy @Barkleyokrp
Kansas City, MO, US
Started Experience and Digital Strategy practice. Lead and manage BarkleyOKRP\'s team of digital and experience planners on projects and AOR work (as well as pitches), across all verticals. Deep knowledge of healthcare (human and animal) and other regulated spaces. Best work comes from collaboration with creatives and activation teams (CRM, media, etc).
EDUCATION
Indiana University Bloomington
BS, English/Lit, Religious Studies
General Electric (GE)
Green Belt certified
Marina Abromović Institute
Cleaning House workshop
SKILLS
ABOUT JULIE LEVINE
Strategist | Behavioral Insights | Brand Growth | Connections/Integrated Planning For brands to matter, their stories need to meet people in the right ways, at the right moments. That challenge inspired me to create our Connections Planning practice, which I built and now lead in partnership with our CSO, CMO (media), and CCO. The team ensures strategy moves from paper to people, grounded in a deep understanding of customer behaviors and attitudes so brands can engage authentically and effectively. I work at the intersection of brand strategy, communications, and innovation, helping brands grow both in business results and long-term equity. I shine when there’s a gap to be solved, building new approaches that translate behavioral insights, audience research, and channel strategy into cohesive brand experiences. My role spans identifying opportunities, shaping the Connected Strategy, and creating Connections Maps that unify how brands show up across touch points. What sets me apart is the ability to move fluidly between executive leadership, clients, and on-the-ground teams. I can have a brand equity conversation in the boardroom, dig into P&L dynamics with a client, and then roll up my sleeves with creatives and media partners to bring it to life. At every level, I focus on building stronger brands, sharper execution, and growth that lasts. I\'m best suited for teams that want a complete view of all touch points, working in concert, rather than in slios. Highlight brands: Burger King, Botox, Planet Fitness, Smoothie King, Dairy Queen, The Kansas City Chiefs, Red Lobster, USBank, Winnebago ENTJ WOO, Communication, Ideation, Activation, Individualization Enneagram 5
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