Julie Kaplan
Chief Marketing Officer | PE-Backed B2B Growth Strategist | Team Builder & Change Agent | Strategic Growth Architect | Multi-million Dollar Pipeline Generation
- Role
- Chief Marketing Officer at Higher Logic
- Location
- Fulton, MD, US
- LinkedIn followers
- 500 followers
About Julie Kaplan
Helping PE-backed healthcare companies grow isn’t about big ideas—it’s about building what’s needed to make them real. That means creating the right team, setting up the right systems, and focusing on what drives results. I work with leadership to define the value, align the strategy, and deliver the infrastructure to support growth that lasts: Building brands, driving pipeline growth, and improving customer retention in high-growth B2B and B2C environments.Customer insights—both qualitative and quantitative—are at the center of everything. They inform strategy, shape messaging, and fuel smarter decisions that improve revenue, profitability, and process. Known as a customer-centric marketer with broad experience across DTC and B2B healthcare:*Transformational leadership in PE-backed companies.*Scaling marketing teams for efficiency and growth.*Go-to-market strategies for innovative health solutions.*Cross-functional collaboration, including P&L and operational leadership.*Expertise in healthcare ecosystem: Built the Marketing and Revenue Operations function from the ground up, delivering $30M in incremental pipeline and a 3x ROI in under three years.To discuss how my skills and experience can add value to your company, let\'s connect.
Experience
Chief Marketing Officer
Aug 2025 — Present · US
Education
University of Maryland
BA, Economics
1990 — 1994
University of Maryland - Robert H. Smith School of Business
MBA, Business
1995 — 1998
Skills
- P&L Responsibility
- Direct Mail
- Leadership
- Multi-Channel Marketing
- Ability to Translate Voc Analysis Into a Coherent Narrative
- Customer Satisfaction
- Customer Engagement
- Voc
- Integrated Marketing
- Crm
- Campaign Management
- Analytics
- Business Strategy
- Management
- Strategy
- E-Commerce
- Marketing
- Database Marketing
- Management Experience
- Relationship Marketing
- Loyalty Programs
- Product Launch
- Customer Loyalty
- Brand Management
- Cross-Functional Team Leadership
- Voc Analytics
- Brand Development
- Segmentation
- Marketing Strategy
- Marketing Management
- Market Analysis
- P&L Management
- Customer Experience
- Customer Insight
- B2b
- Loyalty Marketing
- Direct Marketing
- Marketing Research
- Influence Division Leaders to Leverage Voc Findings
- Consumer Insights
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