Julie Johnson

Senior Director, Marketing Automation Solutions @Bold Orange

Minneapolis, MN, US

In my role as a Senior Director specializing in Salesforce Marketing Cloud consulting, I lead transformative marketing automation strategies that empower organizations to build deeper, data-driven connections with their audiences. With extensive expertise in Salesforce Marketing Cloud\'s robust capabilities—spanning Journey Builder, Email Studio, Personalization, and more—I bridge the gap between complex technical solutions and business growth.My role is both strategic and hands-on, guiding cross-functional teams to deliver scalable, high-impact solutions that drive measurable results. Whether it’s crafting innovative omnichannel campaigns, optimizing customer journeys, or architecting seamless integrations, I take pride in helping clients unlock the full potential of their marketing technology investments.Key highlights of my work include- Building and leading high-performing teams of Salesforce Marketing Cloud professionals- Scaling our marketing automation practice during a period of rapid growth, without compromising delivery excellence- Partnering with stakeholders at all levels to align marketing automation solutions with organizational goals- Ensuring flawless execution and delivery of client projects with a focus on quality, efficiency, and ROI- Staying ahead of industry trends to provide thought leadership and cutting-edge strategies for client success.With a passion for people leadership, innovation and a results-driven mindset, I’m dedicated to helping businesses achieve marketing excellence and create meaningful customer experiences at scale.

University of Minnesota

BA Communication Studies, College of Liberal Arts

Arizona State University

N/A, Business Sustainability