Julie Jenison
Digital Strategy & SEO Leader | Expert in LLM & Conversion Optimization
- Role
- Senior Digital Web Strategy Manager at Sonova Group
- Location
- South Elgin, IL, US
- LinkedIn followers
- 500 followers
About Julie Jenison
As a passionate digital strategist, my mission is to create accessible and engaging online experiences. With over a decade of expertise in transforming complex digital ecosystems, I excel in leveraging SEO and AI to achieve measurable results. With 10+ years of experience in web content strategy, SEO, and UX, I specialize in transforming complex digital ecosystems into seamless, user-first experiences that are optimized for both humans and machines—including the latest AI and LLM search models.My work at Sonova highlights a strong focus on global web strategy, content governance, and digital performance. I’ve led the optimization of 90+ brand websites by combining technical execution in AEM with a strategic approach to UX, SEO, and LLM-optimized content. Through cross-functional collaboration, I’ve driven scalable workflows, launched high-impact product campaigns, and used tools like Adobe Target to personalize user journeys and improve engagement. My work is grounded in data, innovation, and a relentless commitment to delivering seamless, search-intelligent digital experiences.
Experience
Senior Digital Web Strategy Manager
Nov 2024 — Present · US
As Senior Web Strategy & Content Manager at Sonova, I lead the global web strategy across 90+ brand and market websites, uniting UX, SEO, GEO (Generative Engine Optimization), and personalization to deliver measurable growth and future-ready digital experiences.I partner with cross-functional teams in marketing, product, UX, and IT to launch large-scale websites, design AI- and SEO-optimized content frameworks, and shape journeys for both B2B and B2C audiences. My work has strengthened brand visibility, improved accessibility, and increased engagement across global markets.Using AEM, Adobe Target, and GA4, I drive experimentation, conversion optimization, and performance analysis—transforming insights into strategies that elevate user experience and accelerate business outcomes.I’m passionate about helping brands adapt to the AI-driven search era, ensuring content is not just found but recommended and trusted.
Education
Colorado State University
Project Management Certificate Program
Fashion Institute of Technology
BS, Marketing/Communications with a minor in Advertising
1985 — 1989
Minnesota School of Business
Associates, Multi-Media Graphic Design
1999 — 2001
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