Julie Ipe
Lead Director, Behavior Change Marketing at CVS Health
- Role
- Lead Director, Behavior Change Marketing at CVS Health
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Julie Ipe
Strategic and collaborative leader with global experience developing and executing communication and marketing campaigns and building partnerships and alliances to improve health outcomes. Skilled analyst and strategist with extensive experience designing and conducting research and translating insights into compelling behavior change campaigns and communication strategies, as well as synthesis reports, briefs, and other tools to support decision making. Adept at working across complex stakeholder landscapes, with expertise in health systems, pharmaceutical partnerships, and consumer research.
Experience
Lead Director, Behavior Change Marketing
Jun 2025 — Present · New York, NY, US
Education
American University
Master’s Degree
The Ohio State University
Bachelor’s Degree
Skills
- International Economics
- Analysis
- Leadership
- Market Research
- Public Policy
- Strategic Planning
- International Relations
- Marketing
- Public Speaking
- Digital Marketing
- Fundraising
- Strategy
- Marketing Strategy
- Research
- Management
- Community Outreach
- Advertising
- Nonprofit Organizations
- Social Media
- International Development
- Non-Governmental Organizations (Ngos)
- Proposal Writing
- Integrated Marketing
- Program Management
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