Julie Hopp

About Julie Hopp

Strategic, results-driven account manager specializing in sports and experiential marketing, multifaceted sponsorship programs, and driving partner and sponsor engagement. Demonstrates consistent commitment to outstanding client service and executing multiple large-scale activations simultaneously.

Experience

1. Senior Manager, Strategy & Consulting

   Wasserman

   Sep 2025 — Present

   Leads strategic consulting and activation planning for a key global technology client’s NFL partnership, developing insight-driven strategies that seamlessly integrate technology into the fan experience across league, media, and cultural touchpoints.• Serve as day-to-day strategic lead for a flagship client and NFL partnership owning end-to-end strategy from brief development through ideation, activation, and post-campaign optimization in partnership with measurement team• Partner cross-functionally beyond the Strategic Partnerships team to ensure strategic intent is preserved through execution• Advise clients on emerging trends in sports and fandom, including data, AI, content innovation, and digital fan engagement• Develop integrated activation frameworks spanning league assets, content, talent, and experiential platforms aligning brandobjectives with fan behaviors to drive measurable brand lift, engagement, and business impact across the partnership• Translate complex league, brand, and fan data into clear strategic POVs and recommendations for senior stakeholders

Education

• Michigan State University

  Bachelor of Science - BS