Julie Herceg

About Julie Herceg

Proud to develop marketing strategies that align data and insights to shape brands, drive engagement, and deepen consumer loyalty.With over 15 years of experience leading shopper strategy, omni-channel campaigns, and personalization at scale, I specialize in turning insights into actionable results. At American Greetings, I lead multi-million dollar marketing investments, manage national agency partnerships, and guide a high-performing team focused on driving consumer engagement and conversion. My work has generated billions of media impressions, delivered sales with double-digit ROAS improvements, and unlocked substantial cost savings, proving that strategic marketing and strong leadership deliver results.I thrive at the intersection of data and creativity, where predictive analytics, consumer insights, and audience segmentation shape smarter campaigns and long-term customer value. Whether developing a campaign, guiding teams, or creating innovative and unique solutions, I bring a blend of vision, precision, and collaboration to every initiative.

Experience

1. Director, Shopper Marketing

   American Greetings

   Sep 2023 — Present

   Oversee multi-million-dollar national marketing investment strategy for global celebrations brand, spanning omnichannel marketing and in-store experiences with a team of 10 high performers. Drive shopper marketing spend across media (display, video, search, social, influencer), promo offers, and in-store signage channels. Optimize return on ad spend (ROAS) performance goals and lead financial forecasting partnership. Negotiate agency contracts, manage vendor execution, and align cross-functional strategy with Sales, Product, Merchandising, Creative, and retail partners. Present growth strategies and campaign performance to C-suite executives, including CEO and CFO. Engage and support major national retailers including Walmart, Target, and Kroger.

Education

• John Carroll University

  Bachelor of Arts - BA

Skills

• Mobile Marketing
• Digital Marketing
• Marketing Communications
• Social Media Marketing
• Market Research
• Budgets
• Direct Marketing
• Brand Development
• Segmentation
• Leadership
• Return on Investment
• Integrated Marketing
• Marketing Strategy
• Account Management
• Interactive Marketing
• Multi-Channel Retail
• Strategic Planning
• Consumer Marketing
• Media Planning
• Project Management
• Customer Retention
• Competitive Analysis
• Customer Acquisition