Julie Goffredo
Seo Product Manager @Expedia Group
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WORK HISTORY
Seo Product Manager @Expedia Group
Led product development for UGC landing page features E2E, partnering with Product, UX, and Engineering to ensure SEO considerations were embedded into the design, influencing product roadmaps and designing experiments to test features, leading to a +7% traffic and +$0.73M winner for Hotels.com.• Drove the development of an AI multi-variant testing platform for Organic Search by defining product requirements, identifying opportunities for innovation and prioritizing intakes to drive the backlog, leading to x6 testing velocity and +$3.8M across markets in 2025 (+150% YoY).• Led a new product development pipeline to unlock greater SEO testing autonomy, securing investment and facilitating planning and execution of roadmaps with engineering teams to reduce development time from 1 quarter to 6 weeks and drive stronger traffic test results• Owned the global organic search strategy for page expansion and refresh across Expedia Group brands, utilising search, competitor and market insights to create strategic roadmaps and content plans, partnering with content, brand & PR teams to deliver +$200K and +30% YoY traffic. • Owned the on-page global content strategy for Expedia Package pages, collaborating with the content team across custom and scaled content, submitting content briefs, and identifying new content formats to increase visibility in SERP features, including a winning test with +8% increase for \'Things to Know’. • Analysed and monitored organic performance for Hotels.com weekly SEO trading meetings and after algorithm updates, using tableau, GSC and SEOclarity to form actionable insights that influenced strategic plans and product roadmaps, including driving a winning traffic test with +13.6% CTR and +$1.3M.• Championed SEO across teams from PR to Product marketing to ensure content is aligned with best practice and optimised for search, including creating a checklist for product managers to drive SEO alignment during product development.
EDUCATION
Queen Mary's College
High School, Psychology, Italian, German
University of Bath
Bachelor's Degree, Modern Languages and European Studies (German and Italian)
ABOUT JULIE GOFFREDO
Product Manager: SEO & Agentic Search
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