Julie Godon

About Julie Godon

I’m in my element when I’m transforming markets, building brands, and spearheading innovation. Full life cycle marketing experience, with an emphasis on leveraging consumer insights into new products and marketing campaigns: developing business plans and strategies from concept through launch, defining new market opportunities, and leading high-performing, lean teams. My agility to thrive in changing environments is evidenced by my experience with 100 acquisitions since 2004. A champion of teamwork and an extremely dedicated leader, I mobilize and influence my teams through shared vision – by getting people to buy into a common “call to action,” to appreciate urgency, and to work together to succeed. I empower my teams to make an immediate impact on commercial efforts and realize ambitious goals. Global Branding | Strategic Planning | Budget Oversight | Corporate Communications | Executive Collaboration | Healthcare | Project Management | Market Research | Advertising | Quality Systems | Product Launches | Product Development | Integrated, Web, & Digital Marketing | P&L | Marketing Operations | Team Leadership | Strategic Communications

Experience

1. Senior Vice President, Global Marketing Officer

   Idexx

   Jan 2025 — Present

Education

• Ithaca College

  Bachelor of Science - BS, Communications, Television Radio

  1995

Skills

• Market Planning
• Product Development
• Integrated Marketing
• Product Marketing
• Healthcare
• Digital Marketing
• Marketing Communications
• Leadership
• Creative Direction
• Strategy
• Brand Management
• Cross-Functional Team Leadership
• Business Strategy
• Marketing Strategy
• Social Media Marketing
• Medical Devices
• Product Management
• Marketing
• Account Management
• Strategic Planning
• Market Research
• Advertising
• Management
• Product Launch